JOY: KEYWORDS OF THE DESIGN CONCEPT ARE...
BAIC brand JOY concept car interprets the design concept of CAPITAL BEAUTY. It will bring users a quiet sense of satisfaction and practical comfort. The design of "confident, warm and Oriental charm" is the beautiful vision of the BAIC brand for future travel.
We extracted the basic elements from the humanistic characteristics and urban architecture of the East, and continued to study, aiming at the linear curvature design and the processing of chamfer, the basic pattern was formed, with order and temperature.
The balanced number: Five
Joyful
Outdoor experience
Joyful
Stylish journey 
Joyful
Off- performance
Regarding the design of the front face, we start from the basic graphics and combine the balanced and stable number "five" to form a highly identifiable "five-hole element" design, representing the integrity of the Eastern spirit. Combined with the requirements of different models of the BAlC brand, the five elements of differentiation are formed to strengthen the visual identity of the BAlC brand.
The "poised" ratio. The JOY concept car is 5013 mm long, 2042 mm
wide and has a wheelbase of 3000 mm. Large shaft ratio and low wind
resistance profile bring stable posture and spacious interior space to the
user.
Oriental
& stylish
The details of the Oriental tide
combined with fashion
The interior design of the JOY concept car shows the charm of warmth and national tide everywhere.
The fashion design
expression technique is
used to integrate
Oriental aesthetic
elements into the interior
design.
Ripple-design control panel
"福"character sound panel
Oriental style cockpit
In the coming years, JOY will inspire the BAIC brand's strong product lineup. We firmly believe that BAIC will bring thousands of families the best trave experience!
