CAPITAL BEAUTY
REDEFINED
As the CAPITAL of China, Beijing is the unity of tradition and modernity, conveys the temperament of order, firmness and trustworthiness, and represents the confidence, glory and dream of Chinese culture.
CAPITAL BEAUTY: KEYWORDS OF THE DESIGN
CONCEPT ARE...
Confidence
Peaceful, calm, simple
but not shallow.
Warmth
Friendly, practical, comfortable
but not exaggerated
Oriental Style
Unique,aesthetic,stylish
but not conservative
COLOUR AESTHETICS OF
CAPITAL BEAUTY
The essence of
"leaving
blank"
expands new reverie
MODERN
SIMPLICITY
If one word can be used to describe the biggest feature of ancient Chinese painting and calligraphy culture, it must be BLANK. It can be said that the white space is the essence of the Chinese art form, a unique Oriental and very special artistic expression technique.
WARM
EXPERIENCE
"Purity of Confidence" and "Warm Wisdom" are the design concepts of BAIC Group's BEIJING brand. Whether it is exteri- or design or interior design, from the per- spective of users, experience a feeling of unlimited freedom, bring positive feelings to future users, and convey the maturity and confidence of brand design from the emotional value.
